Those in love, start planning for Valentine's Day celebrations with their sweetheart days before the festival. While those without a lover start looking for a date so that they are able to celebrate the day in a very romantic way.
Hype for the festival is further built up by the media and rigorous advertising campaign run by the card and gift companies.
Valentines Day Traditions
The most commonly observed Valentine's Day tradition and custom is to express one's love with an exchange of cards or flowers and gifts. Pampering one's beloved and making a romantic proposal to one's sweetheart is a other popular tradition of the festival that celebrates love.
Looking for Dates.....
One of the most popular customs of Valentine's Day observed worldwide is to go on a date with a sweetheart. Those without a date start looking for one, days before the festival. The custom originated from the popular English belief that birds chose their partners on February 14th. For this reason, Valentines Day was called “the Birds Wedding Day” in parts of Sussex.
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